Pune, India · Lead Technology @ Synechron · Gen AI Enthusiast

Hi, I'm Ashish Singh —
I architect Salesforce systems that scale.

Certified Salesforce Architect with 8 years turning messy CRM processes into automated, scalable systems — and lately, building AI tools that review the code I used to review by hand.

8
Years Experience
13
Certifications
Architect
Sharing & Visibility

01 · About

Who I am

I'm a Certified Salesforce Developer and Architect with 8 years of experience specializing in architecting customized CRM solutions, streamlining workflows through Flow and Apex automation, and leading platform migrations — including one that cut processing times by 40%.

I'm skilled across core Salesforce development — Apex, Flows, Lightning Web Components, and Aura Components — and I've delivered scalable portals and systems for global clients including Apple. I run Agile projects end-to-end, consistently landing at 95% client satisfaction while managing tight timelines and budgets.

Outside client work, I build my own tools. My current focus is ApexDebugger — an AI code reviewer that reasons across Apex and LWC files the way a senior architect does, encoding real review judgment into a measurable, eval-gated system. I like problems where deterministic engineering and AI reasoning have to work together honestly, not just look impressive in a demo.

I'm a Gen AI enthusiast who integrates AI tooling deliberately into every stage of development. Claude, GitHub Copilot, Cursor, and Antigravity aren't novelties in my workflow — they're standard kit. I use them to describe intent and generate scaffolding, automate code-review feedback loops, compress repetitive research into seconds, and prototype ideas that would otherwise stay on the backlog. The industry calls it vibe coding; I call it knowing which problems deserve handcrafted precision and which deserve fast, AI-accelerated iteration — and being honest about the difference. That same mindset drives ApexDebugger: not replacing architectural judgment, but scaling it. See more at ashish001singh.com.

02 · Skills

What I work with

Core Development

ApexVisualforce Lightning Web ComponentsLightning Aura Components

Automation

FlowProcess Builder TriggersBatch Apex Queueable ApexAsync Apex

Data & Events

SOQLSOSL Platform EventsChange Data Capture Salesforce Data Cloud

Clouds

Sales CloudService Cloud Experience CloudManufacturing Cloud

Integration

REST / SOAP APIsMuleSoft ETL ToolsExternal Services OmniStudio

Security & Access

Sharing & VisibilityField-Level Security OAuthTerritory Management

Agentforce & AI

Agent BuilderAutonomous Agent Configuration Atlas Reasoning EngineAI-Driven Actions

Testing & Quality

JESTApex Testing Reports & DashboardsApproval Process

03 · Experience

Where I've worked

Lead Technology

Synechron Technologies· Pune, India·Jun 2025 – Present

Led the team building a new Fund management platform with third-party data harmonization, while decommissioning a legacy managed package and saving the client millions of dollars.

More detail
  • Led the effort to decommission a legacy managed package (T1Deco) and architected its in-house replacement — covering meeting notes, call reports, and opportunity and client sharing — eliminating a costly third-party dependency and saving the client millions of dollars.
  • Led a team to build a new Fund management application from the ground up, integrating Fund, Asset, Pricing, Performance, and Investor data from a third-party system through a data harmonization layer.
  • Designed floating notes that let bankers annotate Fund records without leaving their current page or workspace, and built the sync logic keeping internal and external Fund data consistent.
  • Built multi-source visualizations combining third-party and internal Fund data into graphs bankers use directly within their workspace.
  • Developed and maintained Salesforce Email Services that automated 500+ inbound requests monthly, reducing manual intervention by 40% and improving response time by 30%.
  • Drove efforts to achieve both short-term and long-term business goals by specifying optimal Salesforce technology solutions aligned with business needs and budget requirements.
  • Defined and communicated value propositions and technical requirements to stakeholders through clear documentation and impactful in-person presentations, ensuring alignment between business and technical teams.

Technical Consultant

Salesforce India Pvt. Ltd. (Apple)· Pune, Maharashtra·Mar 2022 – Jun 2025

Migrated Opportunity Management off legacy CRM onto Salesforce — 40% faster processing, 25% more sales productivity.

More detail
  • Migrated Opportunity Management from legacy CRM to Salesforce, reducing data processing time by 40% and boosting sales productivity by 25%.
  • Automated processes using Flows and Triggers, cutting manual tasks by 50% and improving user adoption by 30%.
  • Developed reusable Lightning Web Components (LWCs) with JEST testing, shortening development cycles by 20% for 70+ users.
  • Integrated Salesforce with Conga and Box using Change Data Capture and Platform Events, enhancing data sync efficiency by 60%.
  • Led POCs for Rebate Management and Data Processing Engines, identifying solutions that improved scalability by 15%.
  • Architected technical designs for Agile projects, ensuring zero-defect deliveries within 10% tighter timelines.
  • Delivered client training and demos on Sales Cloud and Einstein Analytics, increasing adoption rates by 35%.
  • Guided cross-functional teams as SME, resolving 95% of technical issues within 24 hours.

System Engineer

Great Software Laboratory· Pune, Maharashtra·Feb 2021 – Feb 2022

Directed Experience Cloud projects, delivering tailored community portals for 10+ diverse clients.

More detail
  • Directed Experience Cloud projects, delivering tailored community portals for 10+ diverse clients.
  • Developed LWC-based portal for course admissions, streamlining payments and automating enrollment, saving 15 hours weekly.
  • Built Trailhead-inspired portal using LWCs and batch classes, improving badge sorting accuracy by 30% and user engagement by 40%.
  • Engineered case management portal with LWCs, automated notifications, and escalation rules, reducing case resolution time by 25%.
  • Implemented queueable classes for outbound communications, enhancing system efficiency by 20%.
  • Optimized portal performance with dynamic reporting, increasing client satisfaction by 35%.
  • Customized Service Console with macros, quick actions, and dynamic layouts, boosting agent productivity.
  • Integrated Knowledge Base and Chatbot for self-service support, reducing inbound case volume.

System Engineer

Tata Consultancy Services· Mumbai, Maharashtra·Jul 2018 – Feb 2021

Built a Loan Management System streamlining loan processing for 10,000+ users.

More detail
  • Built Loan Management System for diverse clients, streamlining loan processing for 10,000+ users.
  • Designed lead generation and approval workflows, reducing loan cycle time by 30%.
  • Automated disbursement and collection processes, improving financial operations efficiency by 25%.
  • Migrated large-scale data using PL/SQL, ensuring 100% data integrity for 5+ clients.
  • Optimized Siebel CRM performance by tuning queries, boosting system speed by 35%.
  • Integrated Siebel CRM with external systems via XML and EAI, enhancing data flow by 40%.
  • Collaborated with stakeholders to deliver tailored solutions, achieving 95% client satisfaction.
  • Provided ongoing support, resolving 90% of technical issues within 24 hours.

04 · Projects

Things I've built

SprintReadinessPlanner

TypeScript

A planning tool to help assess and track sprint readiness before work is committed to.

TypeScriptAgile Tooling
View on GitHub →

hand-gesture-app

Kotlin

An Android app that lets you control other apps using hand gestures only — no touch required.

KotlinAndroidComputer Vision
View on GitHub →

flouxens-privacy

HTML

Privacy policy page built and hosted as a static site.

HTMLStatic Site
View on GitHub →

05 · Writing

Notes from building ApexDebugger

Why I split code review into rules and judgment

The bounded-and-decidable-vs-judgment rule behind ApexDebugger's hybrid design, how consensus voting and regex authority keep the LLM layer honest, and what the measured eval actually shows.

System DesignAI Reliability
Read the writeup →

The bug your linter can't see

Why injection bugs that live in the seam between an LWC and the Apex controller it calls are invisible to single-file review — and how tracing across that boundary actually works.

SecurityCross-File Analysis
Read the writeup →

06 · Certifications

Certifications

Architect & AI

Consultant

Salesforce Certified Experience Cloud Consultant
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Service Cloud Consultant
Salesforce Certified Data Cloud Consultant

Developer

Salesforce Certified Platform Developer I
Salesforce Certified Platform Developer II
Salesforce Certified JavaScript Developer I
Salesforce Certified Platform App Builder
Salesforce Certified Administrator
Salesforce Certified Omni Studio Developer

07 · Contact

Let's talk

Open to Salesforce architecture roles, consulting engagements, and interesting conversations about AI-assisted developer tooling. Reach out any time.